The Empire State Transportation Alliance (ESTA) launched an ad campaign today to mobilize New Yorkers to oppose harsh Metropolitan Transportation Authority service cuts and fare hikes that will start to take effect March 25, unless the state legislature passes a plan by then to provide new revenues to the MTA.
The ads, which can be seen today in 3,000 New York City subway cars - nearly half of all subway cars - urge riders to tell Governor Paterson and state legislative leaders to support a plan that would provide critical funds to close the MTA's $1.2 billion operating deficit this year and fund the agency's maintenance and rebuilding program.
"Our ad urges transit riders to speak up," said Robert Yaro, president
of the Regional Plan Association, and co-chair of ESTA. "Lawmakers need
to act now or else draconian cuts will go into effect. At a time when
the American economy has hit a weak point, it would be a big mistake to
let public transit falter."
Below a photo of the subway staircase descending to the 21st and Van Alst Station on the G line, the caption reads: "At $103 a month, you'd expect they'd have a sauna, a pool and Pilates classes down there." The ad urges riders to go to a website - www.KeepNewYorkMoving.org - and send a message "to Gov. Paterson and your state legislators demanding more reliable funding for New York's growing transit needs."
You can view the ad here and send a message to decision makers asking them to support a plan to fully and fairly fund the MTA at www.keepnewyorkmoving.org. All the details of the ad campaign can be found in the press release.
Below a photo of the subway staircase descending to the 21st and Van Alst Station on the G line, the caption reads: "At $103 a month, you'd expect they'd have a sauna, a pool and Pilates classes down there." The ad urges riders to go to a website - www.KeepNewYorkMoving.org - and send a message "to Gov. Paterson and your state legislators demanding more reliable funding for New York's growing transit needs."
You can view the ad here and send a message to decision makers asking them to support a plan to fully and fairly fund the MTA at www.keepnewyorkmoving.org. All the details of the ad campaign can be found in the press release.
@RegionalPlan